Why, how and to whom is the European Union signalling in the Indo-Pacific? Understanding the European Union's strategy in the Indo-Pacific in the epicentre of multipolar competition

In September 2021, the European Union officially launched its Indo-Pacific strategy. Its announcement raised a series of questions over the nature, objectives, and audience of the European Union's strategic communication. In addition, there were some doubts over whether the European Union could credibly and effectively signal as an autonomous actor in a distant geopolitical region. This article aims to address these questions by building on theoretical insights from the foreign policy signalling literature. This article offers an analysis of the European Union's Indo-Pacific strategy and related documents, as well as its follow-up presence and actions in the region since 2021. We conclude that the European Union deliberately opted for ambiguous signalling in a context of heightened audience heterogeneity. Furthermore, the European Union has both used its signalling strategy to position itself as a credible alternative to the United States and China, but also to mobilise and coordinate member states' actions in this pivotal region.