Sustainability in coffee supply chain management: a study from the consumer's perspective

Organizations mold themselves to achieve their quest for dynamic economic adaptation in the market. Therefore, these issues will give them a competitive advantage to stand out as a powerful competitor. Furthermore, it is noticed that organizations seek to insert social responsibility in their links in the chains, as a method to adjust themselves to the new environmental regimentations and to achieve their consumer's aims. This article intends to analyze the adherence degree of sustainability dimensions in the context of was settled that consumers have a solid adherence to sustainability.