Beyond a bunch of reviews: The quality and quantity of electronic word-of-mouth

被引：10
|
作者：
Hung, Shiu-Wan [1 ]
Chang, Che-Wei [2 ]
Chen, Ssu-Yu [1 ]
机构：
[1] Natl Cent Univ, Dept Business Adm, 300 Zhongda Rd, Taoyuan 32001, Taiwan
[2] Minghsin Univ Sci & Technol, Dept Mkt & Logist Management, 1 Xinxing Rd, Hsinchu 30401, Taiwan
来源：
INFORMATION & MANAGEMENT | 2023年 / 60卷 / 03期
关键词：
Electronic word-of-mouth; Online consumer reviews; Quality; Quantity; ONLINE CONSUMER REVIEWS; ELABORATION LIKELIHOOD MODEL; CONFIRMATION BIAS; SOCIAL MEDIA; INFORMATION ADOPTION; PURCHASE INTENTION; ARGUMENT QUALITY; MODERATING ROLE; E-WOM; INTERPERSONAL INFLUENCE;
D O I：
10.1016/j.im.2023.103777
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This work proposed an integrated model incorporating review quality and quantity to explore the extent to which consumers adopt electronic word-of-mouth (e-WOM) information. A linear structural equation model was employed to analyze 435 valid responses and test it against the hypotheses. The empirical results suggest that in terms of e-WOM the influence of review quantity outweighs that of the review quality. Review consistency negatively correlates with informational influence. Consumers are alert to highly consistent reviews and may easily doubt ones that contain similar content. Furthermore, the relationship between perceived persuasiveness and social influence will not be inhibited by confirmation bias.
引用
收藏
页数：12
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