Electronic word-of-mouth: challenges and opportunities

被引：70
|
作者：
Jalilvand, Mohammad Reza [1 ]
Esfahani, Sharif Shekarchizadeh [1 ]
Samiei, Neda [2 ]
机构：
[1] Univ Isfahan, Dept Management, Fac Adm Siences & Econ, Azadi Sq, Esfahan, Iran
[2] Univ Isfahan, Dept Econ, Fac Adm Siences & Econ, Esfahan, Iran
来源：
WORLD CONFERENCE ON INFORMATION TECHNOLOGY (WCIT-2010) | 2011年 / 3卷
关键词：
Word of Mouth; Online Consumer; Consumer Behavior; INFORMATION; KNOWLEDGE; MODEL;
D O I：
10.1016/j.procs.2010.12.008
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of WOM. This paper describes online interpersonal influence or electronic word of mouth (eWOM) because it plays a significant role in consumer purchase decisions. (C) 2010 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of the Guest Editor
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页数：5
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