The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry

被引：20

作者：

Morimura, Fumikazu ^{[1
]}

Sakagawa, Yuji ^{[2
]}

机构：

[1] Kobe Univ, Grad Sch Business Adm, 2-1,Rokkodai Cho,Nada Ku, Kobe 6578501, Japan

[2] Hokkaido Univ, Fac Econ & Business Div Modern Econ & Management, Kita9-Nishi7, Kita-ku, Sapporo 0600809, Japan

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2023年 / 71卷

基金：

日本学术振兴会;

关键词：

Big data analytics capability; Big data analytics; Market orientation; Organizational culture; Firm performance; INFORMATION-TECHNOLOGY CAPABILITY; ORGANIZATIONAL AGILITY; KNOWLEDGE MANAGEMENT; PRODUCT INNOVATION; BUSINESS; CUSTOMER; IMPACT; COVID-19; CHAIN; DRIVEN;

D O I：

10.1016/j.jretconser.2022.103193

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Big data analytics capability (BDAC) is the key resource for competitive advantage in the drastically changing market. Although some studies have investigated the impacts on firm performance, there is limited under-standing of how firms enhance their BDAC. This study draws on organisational culture and investigates the effects of responsive and proactive market orientations on BDAC and firm performance. The results show that both responsive and proactive market orientations increase BDAC. Further, BDAC fully mediates the relationship between these two market orientations and firm performance. Our findings suggest that BDAC researchers should focus on market orientations that enhance BDAC.

引用

页数：12

共 49 条

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