DETERMINANTS FOR THE INTERNATIONALIZATION OF MEXICAN MEAT COMPANIES

被引:0
|
作者
Garcia, Hugo Cesar Enriquez [1 ]
Ruiz, Javier Gonzalo Rodriguez [1 ]
机构
[1] Univ Guadalajara, Dept Mkt & Int Business, Zapopan, Jalisco, Mexico
来源
关键词
SMEs internationalization; meat industry; innovation; network trust; food safety; BEEF; FIRM; COMPETITIVENESS; RESOURCES; INDUSTRY;
D O I
10.1590/S0034-759020240202
中图分类号
F [经济];
学科分类号
02 ;
摘要
This article discusses the importance of small and medium-sized enterprises (SMEs) competing in global markets. The main objective of the empirical research presented is to identify the determinants that enable Mexican companies classified as TIF (Tipo Inspeccion Federal) to export their products to international markets. The research methods used included a Likert scale survey, targeting CEOs and managers in the Mexican meat industry, and the probit econometric technique that demonstrate two hypotheses. The results suggest that food safety (HACCPH14) is an important factor for exporting, and customer-supplier satisfaction (SCPEXP- H12) makes it possible to aspire to internationalization. These findings support classical internationalization theories, such as the Uppsala model, which are discussed in the theoretical framework.
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页数:25
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