States as Role Models: Why Some Countries' Policies Matter More than Others

We often look to the examples set by other countries when thinking about how to deal with problems at home. But what explains why some countries are more likely to serve as role models than others? Are people influenced mainly by the examples set by countries that are considered to be particularly successful in a given policy area? Or are they influenced to a greater extent by countries that are more familiar to them, or that appear more similar to their own? In this paper, we test these hypotheses using two large (n > 2,000) survey-based experiments conducted in the United States. The first focuses on environmental issues, while the second focuses on human rights issues. In both studies, the respondents were presented with a randomly drawn list of countries and asked to indicate how relevant the examples that these countries set should be to policy discussions in the United States. Our results suggest that the US public's perception of the relevance of other countries' experiences is driven primarily by the extent to which the respondent perceives the other countries as familiar to them, or similar to the United States, rather than by more objective measures of policy success.