The effect of entrepreneurs' personality on entrepreneurial marketing in textile sector: the mediating role of self-efficacy

被引：1

作者：

Sarfraz, Muddassar ^{[1
]}

Abdullah, Muhammad Ibrahim ^{[2
]}

Mumtaz, Najaf ^{[2
]}

Ibn-Ul-Hassan, Syed ^{[3
]}

Ozturk, Ilknur ^{[4
]}

机构：

[1] Zhejiang Shuren Univ, Sch Management, Hangzhou 310015, Peoples R China

[2] COMSATS Univ Islamabad, Dept Management Sci, Lahore Campus, Lahore, Punjab, Pakistan

[3] Univ Faisalabad, Dept Commerce & Business, Govt Coll, Layyah Campus, Layyah, Pakistan

[4] Nisantasi Univ, Fac Econ Adm & Social Sci, Istanbul, Turkiye

来源：

INDUSTRIA TEXTILA | 2023年 / 74卷 / 02期

关键词：

Big-Five personality traits; entrepreneurial marketing; self-efficacy; non-cognitive skills; entrepreneurship; textile sector; DECISION-MAKING; TRAITS; BUSINESS; VENTURES; SIDE;

D O I：

10.35530/IT.074.02.202179

中图分类号：

TB3 [工程材料学]; TS1 [纺织工业、染整工业];

学科分类号：

0805 ; 080502 ; 0821 ;

摘要：

The study objective is to analyse the effect of big-five entrepreneurs' personality traits on entrepreneurial marketing while considering the mediating role of self-efficacy. Data were collected through a structured questionnaire; a study of 199 usable questionnaires out of 290 was carried out among young entrepreneurs. Structural equation modelling was used to test the study hypothesis. The results show a significant relationship between personality traits and entrepreneurial marketing. Openness, Extroversion, and Agreeableness personality traits are positively linked with entrepreneurial marketing. The findings also show a positive association between self-efficacy and entrepreneurial marketing. The current study contributes to the literature by analysing an entrepreneur's personality characteristics in entrepreneurial marketing.

引用

页码：230 / 237

页数：8

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