New Criteria for Starlikness and Convexity of a Certain Family of Integral Operators

In this paper, we first modify one of the most famous theorems on the principle of differential subordination to hold true for normalized analytic functions with a fixed initial Taylor-Maclaurin coefficient. By using this modified form, we generalize and improve several results, which appeared recently in the literature on the geometric function theory of complex analysis. We also prove some simple conditions for starlikeness, convexity, and the strong starlikeness of several one-parameter families of integral operators, including (for example) a certain mu-convex integral operator and the familiar Bernardi integral operator.