Public awareness and perceptions of drought: A case study of two cities of Alabama

Drought poses serious risks to society. There is, however, a lack of timely public awareness and sufficient public risk perceptions of this hazard due to its gradual onset. Timely and adequate public response is conducive to effective mitigation. It is imperative to understand how the public responds to drought. Using data from multiple sources, situated in two cities (Mobile and Huntsville) of Alabama, our study represents a comprehensive effort to understand public awareness and perceptions of drought. We have made several important findings. First, both physical and social contexts can influence public awareness of drought. Mobile is prone to a variety of coastal hazards and displays high social vulnerability. Residents in this city are thus more sensitive to environmental shocks, especially less frequent ones such as drought. Second, public awareness of drought is not constrained within the immediate drought impact area. Governmental declaration or regulation can bring the issue of drought from one area to the attention of the other area within one state. Third, public perceptions of drought numbers are negatively correlated with perceptions of precipitation but positively associated with perceptions of extreme heat. This finding reflects that the public perception of drought is in line with scientific understanding of drought. Drought is by definition persistent deficit of precipitation. Flash droughts can be triggered by heat waves which are more likely to occur during a drought. We end this study with recommendations for future studies.