The darker side of motivation: academic demotivation and teaching strategies to promote accounting student learning

The study aims to analyze the association of academic demotivation with the strategies used by teachers to promote learning from the perception of students of the Accounting Sciences course. The research sample consisted of 200 students of the Accounting Sciences course from two higher education institutions in the southern region of the country. The results obtained from descriptive statistics and Spearman's Correlation indicated that valuing student effort, technological insertion , field visits are among the students' preferred strategies. In associative terms, the results suggest that students who are discouraged by the difficulty of learning the course content have their perception positively associated with the importance of teachers in recognizing students' negative emotions, valuing the student's effort more than the result obtained by him. and avoid comparing performance between students.