Sunk Cost Effect, Self-Control, and Contract Design

被引：0
|
作者：
Zhang, Xing [1 ]
Iyer, Ganesh [2 ]
Xu, Xiaoyan [3 ]
Chong, Juin Kuan [4 ]
机构：
[1] Sungkyunkwan Univ, Grad Sch Business, Mkt, Seoul, South Korea
[2] Univ Calif Berkeley, Haas Sch Business, Business Adm, Berkeley, CA 94720 USA
[3] Southwestern Univ Finance & Econ, Res Inst Econ & Management, Mkt, Chengdu, Peoples R China
[4] Natl Univ Singapore, Dept Mkt, Mkt, Singapore, Singapore
来源：
JOURNAL OF MARKETING RESEARCH | 2024年 / 61卷 / 05期
关键词：
sunk cost effect; present bias; contract design; two-part tariff; refund policy; ANTICIPATED REGRET; TARIFF STRUCTURE; CONSUMER; COMMITMENT; FALLACY; MEMORY; IMPACT; USAGE;
D O I：
10.1177/00222437231196824
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article has been temporarily removed for correction.
引用
收藏
页码：975 / 992
页数：18
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