Sunk Cost Effect, Self-Control, and Contract Design

被引：0
|
作者：
Zhang, Xing [1 ]
Iyer, Ganesh [2 ]
Xu, Xiaoyan [3 ]
Chong, Juin Kuan [4 ]
机构：
[1] Sungkyunkwan Univ, Grad Sch Business, Mkt, Seoul, South Korea
[2] Univ Calif Berkeley, Haas Sch Business, Business Adm, Berkeley, CA 94720 USA
[3] Southwestern Univ Finance & Econ, Res Inst Econ & Management, Mkt, Chengdu, Peoples R China
[4] Natl Univ Singapore, Dept Mkt, Mkt, Singapore, Singapore
来源：
JOURNAL OF MARKETING RESEARCH | 2024年 / 61卷 / 05期
关键词：
sunk cost effect; present bias; contract design; two-part tariff; refund policy; ANTICIPATED REGRET; TARIFF STRUCTURE; CONSUMER; COMMITMENT; FALLACY; MEMORY; IMPACT; USAGE;
D O I：
10.1177/00222437231196824
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article has been temporarily removed for correction.
引用
收藏
页码：975 / 992
页数：18
相关论文
共 50 条
  • [1] Contract design and self-control: Theory and evidence
    DellaVigna, S
    Malmendier, U
    QUARTERLY JOURNAL OF ECONOMICS, 2004, 119 (02): : 353 - 402
  • [2] CONTRACT DESIGN AND SELF-CONTROL WITH ASYMMETRIC INFORMATION
    Yan, Jianye
    Xiao, Binqing
    Li, Sanxi
    ECONOMIC INQUIRY, 2014, 52 (02) : 618 - 624
  • [3] Insurance, self-control, and contract flexibility
    Schumacher, Heiner
    EUROPEAN ECONOMIC REVIEW, 2016, 83 : 220 - 232
  • [4] BEHAVIORAL SELF-CONTROL AND THE CONTRACT PROBLEM
    WORTHINGTON, EL
    TEACHING OF PSYCHOLOGY, 1979, 6 (02) : 91 - 94
  • [5] Pricing design and contract selection with customers' self-control: a strategic analysis
    Yuwei, Gao
    Chen, Yuan
    Zhu, Yangguang
    Du, Shaofu
    JOURNAL OF MODELLING IN MANAGEMENT, 2023, 18 (02) : 480 - 502
  • [6] COMPARISON OF A SELF-CONTROL AND A CONTRACT PROCEDURE FOR WEIGHT CONTROL
    HARRIS, MB
    BEHAVIOUR RESEARCH AND THERAPY, 1971, 9 (04) : 347 - &
  • [7] Sunk Cost Effect
    Bokulic, Marko
    Bovan, Kosta
    DRUSTVENA ISTRAZIVANJA, 2013, 22 (02): : 347 - 366
  • [8] Optimal redistributive pensions and the cost of self-control
    St-Amant, Pier-Andre Bouchard
    Garon, Jean-Denis
    INTERNATIONAL TAX AND PUBLIC FINANCE, 2015, 22 (05) : 723 - 740
  • [9] Quantifying the subjective cost of self-control in humans
    Raio, Candace M.
    Glimcher, Paul W.
    PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES OF THE UNITED STATES OF AMERICA, 2021, 118 (35)
  • [10] Optimal redistributive pensions and the cost of self-control
    Pier-André Bouchard St-Amant
    Jean-Denis Garon
    International Tax and Public Finance, 2015, 22 : 723 - 740
12345