Research on the Evolution of Network Public Opinion of Enterprise Environmental Emergencies Based on System Dynamics

In order to actively and effectively manage the public opinion needs triggered by enterprise environmental emergencies, exploring the related factors that affect the heat of enterprise environmental emergencies can help enterprises to scientifically deal with public opinion crisis and control the negative effects of network public opinion on enterprises. Using the system dynamics modeling method, this paper studied the dynamic behavior of the evolution process of network public opinion of enterprise environmental emergencies from the four dimensions of netizens, media, government and enterprises. This paper simulates and analyzes the evolution model of network public opinion with Vensim PLE. The research results show that the evolution of network public opinion on enterprise environmental emergencies generally presents a cyclical process of four stages: gestation, shock, adjustment and adaptation, and end. Variables such as public sentiment, response speed, information transparency, and enterprise disclosure channel preference gap all have a greater impact on the dissemination of network public opinion on enterprise environmental emergencies.