Environmental Care Attitudes and Intention to Purchase Green Products: Impact of Environmental Knowledge, Word of Mouth, and Green Marketing

被引：8

作者：

Simanjuntak, Megawati ^{[1
]}

Nafila, Nidya Luthfi ^{[1
]}

Yuliati, Lilik Noor ^{[1
]}

Johan, Irni Rahmayani ^{[1
]}

Najib, Mukhamad ^{[2
]}

Sabri, Mohamad Fazli ^{[3
]}

机构：

[1] IPB Univ, Bogor Agr Univ, Dept Family & Consumer Sci, Bogor 16114, Indonesia

[2] IPB Univ, Bogor Agr Univ, Dept Management, Bogor 16114, Indonesia

[3] Univ Putra Malaysia, Dept Resource Management & Consumer Studies, Serdang 43400, Malaysia

来源：

SUSTAINABILITY | 2023年 / 15卷 / 06期

关键词：

environmental care attitude; environmental knowledge; green marketing; green product; intention to purchase; word of mouth; CONSUMERS; BEHAVIOR; EXPLORATION; CONSUMPTION;

D O I：

10.3390/su15065445

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The intention to purchase green products cannot be separated from environmental consciousness among people. This study analyzes the effect of environmental knowledge, word of mouth (WOM), and green marketing on environmental care attitudes and the intention to purchase green products. A total of 159 valid questionnaires were analyzed with structural equation modeling. The empirical results indicate that environmental knowledge significantly affects environmental care attitudes. In addition, green marketing and environmental concerns significantly and positively affect the intention to purchase green products. Meanwhile, WOM and green marketing do not significantly affect environmental care attitudes. Similarly, environmental knowledge and WOM do not significantly affect the intention to purchase green products. Finally, managerial implications for the government and business were formulated.

引用

页数：16

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