Influence of Environmental Knowledge and Green Trust on Green Purchase Behaviour

被引：1
|
作者：
Li, Songyue [1 ]
Rasiah, Ratneswary [2 ]
Zheng, Shufan [3 ]
Yuan, Ziyan [4 ]
机构：
[1] Zhejiang Business Coll, Fac Finance & Accounting, Dept Accounting, Ningbo, Peoples R China
[2] SEGi Univ, Grad Sch Business, Petaling Jaya, Malaysia
[3] Zhejiang Univ Finance & Econ, Fac Business Adm, Hangzhou, Peoples R China
[4] Yunnan Technol & Business Univ, Fac Accounting, Dept Financial Management, Kunming, Peoples R China
来源：
ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL | 2023年 / 8卷 / 26期
关键词：
Environmental Knowledge; Green Trust; Green Purchase Behaviour; Mediating Effect; MODEL;
D O I：
10.21834/e-bpj.v8i26.5141
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
This study investigates the influence of environmental knowledge and green trust on green purchase intentions and behavior, and the mediating role of purchase intentions. Through questionnaire surveys and statistical analysis, the research findings reveal that environmental knowledge and green trust significantly influence green purchase intentions and actual green purchasing behaviour. The results of this study hold significant meaning for the formulation of environmental education and environmental advocacy strategies, contributing to enhancing consumers' environmental awareness and promoting green purchasing behaviour.
引用
收藏
页码：353 / 358
页数：6
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