Perception of innovation in Spain

Purpose The purpose of this paper is to evaluate the innovation perception, in its different aspects, of the Spanish people. To this end, several ordered logit models have been developed to determine the extent to which socio-demographic characteristics and other aspects of innovation affect the perception of innovation. Design/methodology/approach This paper analyses the perception of individuals about innovation in Spain and the related factors. It uses 2015 and 2018 data on individuals from Spanish surveys. The data include various measures of innovation perception, age, gender, educational level and other socio-economic variables. Findings The results indicate that people have a better perception of innovation if they are being trained in innovation or have good information and communication technologies skills. Among the main results, there is a gender gap in the perception of innovation, as well as differences in terms of digital skills. Originality/value To the best of the authors' knowledge, it is the first time of this kind of analysis in this country. The results are linked to the literature, but should nevertheless be taken into account, which is why some policy recommendations are presented below.