Brand Building Is More than Advertising

被引：2

作者：

John Holton ^{[1
]}

机构：

[1] Figtree

来源：

China's Foreign Trade | 2011年 / 21期

关键词：

Brand Building Is More than Advertising;

D O I：

暂无

中图分类号：

F273.2 [产品管理]; F713.8 [广告];

学科分类号：

050302 ; 1202 ; 120202 ; 1403 ;

摘要：

Figtree is a brand consultancy with offices in London,Paris and HongKong,and recently voted the UK’s Best Branding Consultancy in a poll of UK marketers conducted by YouGov.Chinese companies that we have met and worked are very ambitious in their outlook but sometimes

引用

页码：54 / 54

页数：1

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