共 50 条
- [44] The Influence Research of Brand of Origin for Consumers' Brand Preference [J]. 2015 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING - 22ND ANNUAL CONFERENCE PROCEEDINGS, VOLS I AND II, 2015, : 780 - 785
- [45] The influence of brand color identity on brand association and loyalty [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2019, 28 (01): : 50 - 62
- [48] Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty [J]. BUSINESS STRATEGY AND DEVELOPMENT, 2023, 6 (04): : 1006 - 1017