Mode Selection Strategy of Dual Distribution Channel Based on Revenue Analysis

被引：0
|
作者：
钱慧敏 [1 ]
周利兵 [1 ]
曲洪建 [2 ]
机构：
[1] School of Management,Shanghai University of Engineering Science
[2] School of Fashion,Shanghai University of Engineering Science
来源：
Journal of Donghua University(English Edition) | 2016年 / 33卷 / 06期
关键词：
dual distribution channel(DDC); channel mode; revenue analysis; selection strategy;
D O I：
10.19884/j.1672-5220.2016.06.007
中图分类号：
F274 [企业供销管理];
学科分类号：
1201 ;
摘要：
Within the scope of dual distribution channel(DDC)modes—ME&T-C and M-T&E-C,a game model designed for channel members was proposed.Based on this game model,the game equilibrium under both centralized and decentralized decisionmaking situations was analyzed,the channel members’ and overall revenues of two modes under the same decision-making situation are compared,and the influence of demand shift coefficient to the overall and members’ revenue was also studied through example analysis.Based on the comparison and analysis of the revenue yielded from the two DDC modes,it’s discovered that within a certain hypothetical range,the M-T&E-C mode seems to be a better option for the manufacturer than the ME&T-C mode.Therefore,this discovery can be served as a theoretical reference for manufacturers when choosing the optimal DDC mode in real life.
引用
收藏
页码：871 / 877
页数：7
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