Is 2022 the Life-and-Death Year for New Prominent Beauty Brands?

Another beauty brand has fallen. The new prominent domestic make-up brand “Partial Sweet,” which previously released its “Store Closure Diary” through the official channel, is currently basically emptied of its Tmall flagship store: only one product is listed, and the sales volume is displayed as 0. In regard to this situation, the brand’s customer service staff confirmed the closure of the store and said, “The sales of products have been bad, and the store will be officially closed when the last batch of goods is cleared.” In addition,