TALENT MANAGEMENT IN THE AGE OF DIGITAL TRANSFORMATION AND CHANGES IN THE WORKFORCE CHARACTERISTICS

In contemporary business environment many organizations are faced with HRM challenges, including the problem of attracting and retaining talented individuals. Some of the more significant reasons of this issue are related to the liberalization of the labour market in global frameworks and changes in the characteristics of the workforce. The upcoming generation of professionals has a different attitude towards work. They want greater autonomy, flexibility, the possibility of career advancement and identification with the company's values and culture. For young professionals, technology is an integral part of their lives. Main purpose of this paper is to explore whether modern achievements such as artificial intelligence and electronic human resource management can help organizations to overcome problems of attracting and retaining of new age talent. This is conceptual paper based on systematic exploration of literature in three subjects, which are talent management, digitalization of HRM and changing workforce. Research results indicate that digitalisation of HRM has potential to change primary model of recruiting and retaining talented young professionals. Also, results show which digital tools can improve and adapt process of attracting and retaining the new generation of talents. This paper integrates research from three fields and gives specific contribution to the human resource management literature.