THINKING ABOUT BRAND EQUITY AND THE ANALYSIS OF CUSTOMER TRANSACTIONS

被引：0
|
作者：
SMITH, JW
机构：
来源：
THIRD ANNUAL ARF ADVERTISING AND PROMOTION WORKSHOP | 1991年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：35 / 54
页数：20
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