THE ROLE OF BRAND COMMITMENT IN CUSTOMER-BASED BRAND EQUITY

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作者：
Shuv-Ami, Avichai
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来源：
4TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS RESEARCH CHALLENGES IN A TURBULENT ERA | 2011年
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F [经济];
学科分类号：
02 ;
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页码：2225 / 2227
页数：3
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