An Intelligent Color Recommendation Tool for Landing Page Design

Color plays an important role in users' attitudes and purchase intentions in the context of advertising. In landing page design, designers usually struggle with getting appropriate color palettes for multiple design elements, such as buttons, texts, and icons. Therefore, we build a color recommendation system for landing page design. To learn different color palettes for each design element instead of a single palette for the overall design, we use a color sequence combining multiple color palettes of design elements. We train a masked color model for color sequence completion and advertising performance prediction. Further, the system allows users to recolor a specified element in the image based on recommended colors. We conduct a user study by collecting qualitative feedback from professional graphic designers through interviews, which validates the usability of the proposed color recommendation system for landing page design.