Preparedness, Response, and Communication Preferences of Dairy Farmers During Extreme Weather Events: A Phenomenological Case Study

In 2021, Winter Storm Uri severely affected several Texan agricultural sectors, including dairy production. To understand how dairy producers experienced this extreme weather event, this qualitative phenomenological case study explored perceptions of preparedness, coping strategies, and information needs and preferences for dealing with extreme weather events among dairy producers in Texas, conducting individual semi-structured interviews. The findings indicated that farmers felt unprepared to deal with extreme weather events and suffered significant economic losses due to this lack of preparedness. In response to winter storm Uri, dairy farmers modified traditional operations and management practices to mitigate negative impacts on farm labor, infrastructure, and herds. Our results, along with the existing literature on communication for extreme weather event management, highlighted that dairy farmers do not receive adequate information to effectively prevent and cope with similar occurrences in the future. Consequently, this study recommends exploring effective strategies to help agricultural producers develop plans to manage the effects of extreme weather events. Additionally, it integrates place-based, pluralistic, and demand-driven approaches to identify the best communication practices, enhance timely information dissemination on extreme weather, and strengthen the technical capacities of public and private entities, including Cooperative Extension Systems, as trusted resources for agricultural producers.