COMPARATIVE MARKETING AND CROSS-CULTURAL STUDIES - A COLLECTION OF POEMS

被引：0
|
作者：
REXEISEN, RJ [1 ]
机构：
[1] UNIV ST THOMAS,HOUSTON,TX 77006
来源：
PROCEEDINGS OF THE FIFTH BI-ANNUAL INTERNATIONAL CONFERENCE OF THE ACADEMY OF MARKETING SCIENCE | 1991年 / 5卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：122 / 125
页数：4
相关论文
共 50 条
  • [31] A situated cultural approach for cross-cultural studies in IS
    Ali, Maged
    Brooks, Laurence
    JOURNAL OF ENTERPRISE INFORMATION MANAGEMENT, 2009, 22 (05) : 548 - +
  • [32] Is cross-cultural similarity an indicator of similar marketing ethics?
    Singhapakdi, A
    Marta, JKM
    Rao, CP
    Cicic, M
    JOURNAL OF BUSINESS ETHICS, 2001, 32 (01) : 55 - 68
  • [33] Experiential Consumption and Marketing in Tourism with a Cross-Cultural Context
    Spiekermann, Laura
    JOURNAL OF TOURISM FUTURES, 2020, 6 (02) : 199 - 200
  • [34] CROSS-CULTURAL MEASUREMENT OF MEANING APPLIED TO INTERNATIONAL MARKETING
    EASTLACK, JO
    AMERICAN PSYCHOLOGIST, 1966, 21 (07) : 706 - &
  • [35] Services marketing in a cross-cultural environment: the case of Egypt
    Hyder, Akmal S.
    Fregidou-Malama, Maria
    JOURNAL OF SERVICES MARKETING, 2009, 23 (04) : 261 - 270
  • [36] A research on cross-cultural e-marketing in China
    Zhou, DS
    Xue, Q
    Shi, JR
    Li, N
    2005 INTERNATIONAL CONFERENCE ON SERVICES SYSTEMS AND SERVICES MANAGEMENT, VOLS 1 AND 2, PROCEEDINGS, 2005, : 756 - 758
  • [37] A Cross-Cultural Perspective of Marketing Departments' Influence Tactics
    Engelen, Andreas
    Brettel, Malte
    JOURNAL OF INTERNATIONAL MARKETING, 2011, 19 (02) : 73 - 94
  • [38] Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?
    Anusorn Singhapakdi
    Janet K. M. Marta
    C. P. Rao
    Muris Cicic
    Journal of Business Ethics, 2001, 32 : 55 - 68
  • [39] The complexities of perceived risk in cross-cultural services marketing
    Keh, Hean Tat
    Sun, Jin
    JOURNAL OF INTERNATIONAL MARKETING, 2008, 16 (01) : 120 - 146
  • [40] Cross-cultural Marketing Research Based on Value Difference
    Yuan, Yue
    2014 4TH INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION MANAGEMENT (EEM 2014), PT 4, 2014, 66 : 242 - 246
12345