The challenge of harnessing entanglement during the non-equilibrium dynamics of open quantum systems, especially at high temperatures, is highly prominent within recent scientific researches. Due to the ongoing trend of miniaturization of quantum devices that exploit quantum correlations, proposing novel schemes to overcome this challenge is itself a crucial task within current quantum technological research. We contribute to this research by proposing a new scheme to control entanglement dynamics of a non-equilibrium two-qubit Heisenberg XXZ spin chain model in an external magnetic field. The design of the scheme is based on a coupling asymmetry in the model induced by the asymmetrical connection of qubits to two independent thermal reservoirs. While in the absence of the coupling asymmetry, non-equilibrium effects generally suppress the dynamical generation of thermal entanglement, making entanglement production impossible at high mean temperatures of reservoirs, it is shown that this asymmetry in the coupling potentially enables us to generate a maximal non-equilibrium entanglement even in the high mean temperature regime. We show that the coupling asymmetry can also lead to a complete protection of the maximum initial entanglement between the qubits at high mean temperatures of the reservoirs thanks to the non-equilibrium conditions. Depending on the initial state of the two qubits, this can be achieved either by accessing a coherence-free subspace or by fully reviving the initial qubit-qubit entanglement. Furthermore, we investigate the quantum heat transport of the chain, and find that by turning on the asymmetry in the qubit-reservoir coupling, although the chain loses its initial thermal rectification property over time, it regains this property and maintain it until the non-equilibrium steady state is reached. Our results show that, at higher temperature gradients, the chain leverages the steady-state entanglement to completely block the heat released from the hot reservoir. Our findings can be significant for heat management in quantum computing devices such as solid-state thermal circuits.