Research on the Application of Interactive Installation Art in Modern Commercial Space Under the Background of Experience Economy

Interactive installation art belongs to a branch of installation art, which is a mixed art form produced with the development of science and technology. Its three biggest characteristics are "interaction", "immersion" and "entertainment". At present, more and more interactive installation art appears in the public view in the form of dynamic sculpture, injecting new vitality into the landscape of the originally standardized urban public space. The public demand for landscape in urban public space in modern cities has gradually shifted from beautification and decoration functions to functions with "experience" characteristics such as communication and interaction. What is more prominent is that modern commercial space gradually starts to use devices as the carrier of landscape design. Modern commercial space urgently needs to transform from consumption economy to experience economy, so as to retain customers. This article will focus on the three characteristics of interactive installation art, and analyze the practical significance of applying interactive installation art as landscape design in modern commercial space by combining the actual cases of Shanghai NIKE Experience Store and Beijing SKP-S Supermarket.