Social media marketing research: a bibliometric analysis from Scopus

被引：0
|
作者：
Heba Shaheen [1 ]
机构：
[1] Mansoura University,
来源：
Future Business Journal | / 11卷 / 1期
关键词：
Social media; Marketing; Social media marketing; Digital marketing; Internet marketing; Bibliometric analysis; Scopus database;
D O I：
10.1186/s43093-025-00465-2
中图分类号：
学科分类号：
摘要：
引用
收藏
相关论文
共 50 条
  • [21] A bibliometric analysis of global research trends on CEO compensation: evidence from the Scopus database
    Alfawareh, Faraj Salman
    Johari, Edie Erman Che
    Ooi, Chai-Aun
    EUROMED JOURNAL OF BUSINESS, 2023,
  • [22] Social marketing and consumer behavior: a bibliometric analysis
    Suraj Kushe Shekhar
    Pulidindi Venugopal
    Future Business Journal, 11 (1)
  • [23] Global research performance on social media security: a bibliometric visualization analysis
    Chhtrapati, Devang
    Trivedi, Dharmendra
    Chaudhari, Shanti P.
    Sharma, Arpit
    Bhatt, Atul
    INFORMATION DISCOVERY AND DELIVERY, 2024, 52 (01) : 101 - 113
  • [24] Mapping the Landscape of Sustainability in Social Media: A Bibliometric Analysis and Research Trends
    Nagvanshi, Sarita
    Gupta, Neha
    JOURNAL OF SCIENTOMETRIC RESEARCH, 2024, 13 (01) : 245 - 259
  • [25] Research Trends on Functional Data Analysis Using Scopus Database: A Bibliometric Analysis
    Suhaila, Jamaludin
    Hamdan, Muhammad Fauzee
    MALAYSIAN JOURNAL OF FUNDAMENTAL AND APPLIED SCIENCES, 2023, 19 (04): : 494 - 512
  • [26] CHARTING THE TERRAIN OF INFLUENCER MARKETING: A SCOPUS AND WOS BIBLIOMETRIC REVIEW
    John, Joshy
    Cherian, P. Nebu
    Joseph, Melby
    Sebastian, Shinta
    George, Bose
    INQUIETUD EMPRESARIAL, 2025, 25 (01): : 1 - 26
  • [27] Bibliometric analysis of social media research in SMEs: a review and way forward
    Norfarah, Nordin
    Siti-Nabiha, A. K.
    Jamali, Seyedh Mahboobeh
    Ebrahim, Nader Ale
    INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP & SMALL BUSINESS, 2024, 52 (04): : 450 - 472
  • [28] Research Trends in Social Media Role in Political Campaigns: A Bibliometric Analysis
    Pellegrino, Alfonso
    REVIEW OF COMMUNICATION RESEARCH, 2023, 11 : 150 - 171
  • [29] Research Trends in Tourism Participation: A Bibliometric Analysis Using the Scopus Database
    Pradini, Gagih
    Hendratono, Tonny
    Azahari, Azril
    Rahmawati, Ema
    Herawan, Tutut
    COMPUTATIONAL SCIENCE AND ITS APPLICATIONS-ICCSA 2023 WORKSHOPS, PART VIII, 2023, 14111 : 436 - 453
  • [30] Research trends on human trafficking: a bibliometric analysis using Scopus database
    Sweileh, Waleed M.
    GLOBALIZATION AND HEALTH, 2018, 14
12345