The application of artificial intelligence-assisted technology in cultural and creative product design

This study proposes a novel artificial intelligence (AI)-assisted design model that combines Variational Autoencoders (VAE) with reinforcement learning (RL) to enhance innovation and efficiency in cultural and creative product design. By introducing AI-driven decision support, the model streamlines the design workflow and significantly improves design quality. The study establishes a comprehensive framework and applies the model to four distinct design tasks, with extensive experiments validating its performance. Key factors, including creativity, cultural adaptability, and practical application, are evaluated through structured surveys and expert feedback. The results reveal that the VAE + RL model surpasses alternative approaches across multiple criteria. Highlights include a user satisfaction rate of 95%, a Structural Similarity Index (SSIM) score of 0.92, model accuracy of 93%, and a loss reduction to 0.07. These findings confirm the model’s superiority in generating high-quality designs and achieving high user satisfaction. Additionally, the model exhibits strong generalization capabilities and operational efficiency, offering valuable insights and data support for future advancements in cultural product design technology.