On-line services in India: A market analysis

被引：0

作者：

Banerjee, Kaushik ^{[1
,2
]}

机构：

[1] Evolvers Group, United States

[2] 33 Union Square, #1426, Union City, CA 94587, United States

来源：

Journal of Computer-Mediated Communication | 1997年 / 3卷 / 01期

关键词：

Economic and social effects - Electronic mail - Internet - Marketing - Strategic planning - Telecommunication systems - User interfaces;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Unlike the on-line service providers in the USA or Western Europe, the growth of the on-line service providers in India has started tapering off. Major factors affecting the growth of Internet access in India have been partial deregulation of the telecom sector as opposed to complete liberalization, poor telecom infrastructure, a narrower home PC base, a high level of price sensitivity among the target audience, and a lack of effective exploitation of the on-line services for delivering content. For these reasons private sector service providers are slowly becoming marginalized in India. Any emerging country which wants to exploit this medium successfully needs to keep these constraints in mind while planning for the future.

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