Implementing computer-mediated communication technologies: A technoacceptance approach to critical mass utilization

被引：0
|
作者：
White, Kathy Brittain [1 ]
Massello, John [2 ]
机构：
[1] University of North Carolina, Greensboro, School of Business and Economics, Greensboro, NC 27412, United States
[2] Ciba-Geigy Corporation, Greensboro, NC 27424, United States
来源：
Information and Management | 1987年 / 13卷 / 04期
关键词：
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Voice messagin systems offer alternative communication tools to alleviate common communication problems such as telephone tag. Many organizations, however, report low utilization of voice messasing systems once they are implemented. This paper describes a utilization strategy used within Ciba- Geigy Corporation to launch and monitor a voice messaging system. © 1987.
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页码：197 / 208
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