Customer focused manufacturing (CFM) refers to responding to the customer's needs instantly, getting the products to them quickly and managing product variety effectively, all within one integrated organization that is truly agile. Understanding the essential strategic issues is as essential as the ability to prioritize the projects. The elements of the business model are: enterprise resource planning which provides the platform for internal transaction processing, traceability and process execution; customer relationship management which provides sales and marketing support; and product data management which refers to the data management and repository systems for all product data. Advanced planning and scheduling deals with the planning process.