Digital printing opens up new opportunities for the packaging industry

Digital printing is widely used for applications like catalogues, brochures and sales promotion materials. Digital printing is opening up in both the retail sector and the packaging industry. This will result in a reduction in job turnaround time, waste and obsolescence in the supply chain. Digital printing provides endless opportunities to vary the print content. This will create completely new marketing opportunities in the retail sector, where micro-segmentation and targeted sales promotion campaigns are means of attracting new business. A digital packaging configuration provides the perfect infrastructure for on-line manufacturing.