Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models

被引：0

|

作者：

Louisiana Tech Univ, Ruston, United States ^{[1
]}

机构：

来源：

J Oper Res Soc | / 12卷 / 1260-1269期

关键词：

D O I：

暂无

中图分类号：

学科分类号：

摘要：

引用

收藏

相关论文

共 50 条

[31] MARKET SHARE PREDICTION USING SINGLE-FACTOR INFORMATION CHANNEL MODELS
CHATFIEL.C
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1974, 16 (03): : 247 - 248
[32] MARKET SHARE PREDICTION USING SINGLE-FACTOR INFORMATION CHANNEL MODELS
SHIRLAND, LE
INOUE, MS
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1974, 16 (01): : 33 - 41
[33] MARKET SHARE PREDICTION USING SINGLE FACTOR INFORMATION CHANNEL MODELS - REPLY
SHIRLAND, LE
INOUE, MS
JOURNAL OF THE MARKET RESEARCH SOCIETY, 1974, 16 (03): : 248 - 250
[34] Geographically Weighted Multinomial Logit Models for Modelling the Spatial Heterogeneity in the Bike-Sharing Renting-Returning Imbalance: A Case Study on Nanjing, China
He, Mingjia
Ma, Xinwei
Wang, Jianbiao
Zhu, Mingqing
SUSTAINABLE CITIES AND SOCIETY, 2022, 83
[35] MODELLING VOLATILITY OF MALAYSIAN STOCK MARKET USING GARCH MODELS
Omar, Nor Alwani Binti
Halim, Faridah Abdul
2015 INTERNATIONAL SYMPOSIUM ON MATHEMATICAL SCIENCES AND COMPUTING RESEARCH (ISMSC), 2015, : 447 - 452
[36] Modelling domestic marine and coastal tourism demand using logit and travel cost count models
Deely, John
Hynes, Stephen
Cawley, Mary
Hogan, Sarah
ECONOMIC ANALYSIS AND POLICY, 2023, 77 : 123 - 136
[37] FUTURE MARKET SHARE ESTIMATION OF RENEWABLE GAS IN GERMANY USING A SYSTEM DYNAMICS MODELLING APPROACH
Horschig, Thomas
Thraen, Daniela
PAPERS OF THE 25TH EUROPEAN BIOMASS CONFERENCE, 2017, : 1435 - 1438
[38] Empowering Mobility: Investigating the Mode Choice of Women Commuters in Developing Countries Using Multinomial Logit Modelling-A Case Study of Srinagar, India
Ali, Dilawaiz
Wani, Shahiq Ahmad
Mir, Muhammad Shafi
URBAN MOBILITY RESEARCH IN INDIA, UMI RESEARCH SYMPOSIUM 2023, 2024, 551 : 111 - 125
[39] USING DISCRETE CHOICE EXPERIMENTS AND MULTINOMIAL LOGIT CHOICE MODELS TO FORECAST TRIAL IN A COMPETITIVE RETAIL ENVIRONMENT - A FAST FOOD RESTAURANT ILLUSTRATION
LOUVIERE, JJ
JOURNAL OF RETAILING, 1984, 60 (04) : 81 - 107
[40] Travel mode choice behavior analysis using multinomial logit models towards creating sustainable college campus: a case study of the University of Toledo, Ohio
Akter, Taslima
Alam, Bhuiyan Monwar
FRONTIERS IN FUTURE TRANSPORTATION, 2024, 5

← 1 2 3 4 5 →