CAR DRIVERS TEST PUBLIC TRANSPORTATION: A MEASURE TO ENCOURAGE PERSONS TO SWITCH TO PUBLIC TRANSPORTATION.

Persons who were willing to use public transportation on a trial basis for a period of 1 month were selected through their places of employment. The social-scientific study done by Socialdata to accompany the campaign had two basic goals: (a) determine what percentage of the test persons continued to regularly use public transportation after the month of testing had been completed, and (b) study the effect of practical experiences with public transportation on the attitudes that persons previously inadequately informed about public transportation supply would then have toward public transportation. For this purpose, surveys were done of travel behavior before, during, and after the test, and studies were done to determine the opinions of the persons surveyed.