There is no denying that Asia's paper and board markets are all in a state of flux. The region is working hard as it makes the transition from a down back to a strong growth. Several factors in recent months have indicated that Asia is well on its way to bouncing back. But there have also been some alarming market forces that the paper industry has had to take into account. Fortunately, clear signs of a market rebound are starting to emerge. The key questions now are how quickly the recovery will develop and can the turnaround be sustained.