共 50 条
- [31] The essence of business marketing theory, research, and tactics:: Contributions from the Journal of Business-to-Business MarketingJOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2008, 15 (02) : 91 - 179Lichtenthal, J. DavidMummalaneni, VenkatapparaoWilson, David T.
- [32] Business to business governance structure and marketing strategyINDUSTRIAL MARKETING MANAGEMENT, 2012, 41 (06) : 908 - 918Paswan, Audhesh K.Guzman, FranciscoBlankson, Charles
- [33] Business-to-business marketing practices in ChinaJOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2007, 22 (02) : 83 - 83Low, Brian
- [34] Levels of analysis in business-to-business marketingJOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2006, 13 (03) : 39 - 64Wilke, RickyRitter, Thomas
- [35] RETHINKING BUSINESS TO BUSINESS MARKETING - SHERLOCK,PORGANIZATIONAL DYNAMICS, 1991, 20 (01) : 73 - 74CAMERON, GC
- [36] Innovation in Business-to-Business Marketing PREFACEJOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2019, 26 (3-4) : 229 - 232Tzempelikos, NektariosKooli, KaoutherLichtenthal, J. David
- [37] Qualitative perspectives about business to business marketingQUALITATIVE MARKET RESEARCH, 2008, 11 (03):Williams, Peter
- [38] Business-to-Business Marketing in the Light of the Evolution of the Business EnvironmentJOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2021, 28 (02) : 101 - 104Tzempelikos, Nektarios
- [39] The Emergence of Industrial Marketing Management as the Leading Academic Journal in Business-to-Business MarketingINDUSTRIAL MARKETING MANAGEMENT, 2018, 69 : 5 - 12Di Benedetto, C. AnthonyLindgreen, Adam