An ellipsoidal reflector incandescent lamp design can save energy and also achieve a lower face luminance than other reflectorized lamps. The new lamp is designated 75ER30, i. e. , 75 watts, ellipsoidal reflector, 30 eighths of an inch in diameter (95 mm), with a maximum overall length of 6- one quarter in (158 mm) and a light center of 3-1/16 in (77 mm). The lamp consists of a partially silvered, blown-ribbon bulb of soda lime and lightly frosted glass. The lamp is rated at 850 lumens and 2,000 hours life.