When one solution does not fit all

A revolution is exploding in the pulp, paper and packaging industry. The companies that will eventually stay on top are those that create distinctive positions in the marketplace and those that inspire strong customer loyalty. However, giving value to both customers and shareholders can be a tricky business. If companies do not stage a revolution and improve performance of their own accord, these two very important groups will force them to. Thus, customer productivity is one way of giving value to both sector.