When one solution does not fit all

被引:0
|
作者
Karlsson, Steffen [1 ]
Lane, Jeffrey [1 ]
Langdon, Campbell [1 ]
机构
[1] McKinsey, Stockholm, Sweden
来源
PPI Pulp and Paper International | 2000年 / 42卷 / 04期
关键词
Industrial management - Packaging - Productivity - Pulp;
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摘要
A revolution is exploding in the pulp, paper and packaging industry. The companies that will eventually stay on top are those that create distinctive positions in the marketplace and those that inspire strong customer loyalty. However, giving value to both customers and shareholders can be a tricky business. If companies do not stage a revolution and improve performance of their own accord, these two very important groups will force them to. Thus, customer productivity is one way of giving value to both sector.
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