EXPLORING THE SHOWROOMING AND WEBROOMING EFFECT ON HYBRID PLATFORM AND RESELLING PLATFORM: THE STRATEGIC ROLE OF IN-STORE SERVICE

被引：0

作者：

Bicheng, Yue ^{[1
]}

Qiaoyun, Yun ^{[2
]}

Bin, Liu ^{[3
]}

机构：

[1] International Business School Zhejiang Guangsha Vocational and Technical University of Construction, Jinhua, China

[2] International Business College South China Normal University, Guangzhou, China

[3] Business School University of Shanghai for Science and Technology, Shanghai, China

来源：

International Journal of Industrial Engineering : Theory Applications and Practice | 2024年 / 31卷 / 05期

关键词：

D O I：

10.23055/ijietap.2024.31.5.10061

中图分类号：

学科分类号：

摘要：

引用

页码：1131 / 1151

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