9Exploring the antecedents of trust and users' continuance intention in hybrid online travel platforms: the role of network externalities and platform quality

被引：0

作者：

Lee, Dongmei ^{[1
]}

Liu, Tianyu ^{[1
]}

Fan, Libo ^{[2
]}

Lin, Qi ^{[2
]}

Song, Zhihong ^{[3
,4
]}

机构：

[1] Shanxi Univ, Sch Econ & Management, Taiyuan, Peoples R China

[2] Univ Int Business & Econ, Business Sch, Beijing, Peoples R China

[3] Shanxi Univ, Inst Management & Decis, Taiyuan, Peoples R China

[4] Shanxi Univ, Inst Management & Decis, Sch Econ & Management, 92 Wucheng Rd, Taiyuan 030006, Shanxi Province, Peoples R China

来源：

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2023年 / 28卷 / 08期

关键词：

Platform quality; network externalities; trust; users' continuance intention; hybrid online travel platforms; REPURCHASE INTENTION; EMPIRICAL-EXAMINATION; ELECTRONIC COMMERCE; SOFTWARE QUALITY; HEDONIC QUALITY; CONSUMER TRUST; SYSTEMS; MODEL; SATISFACTION; ACCEPTANCE;

D O I：

10.1080/10941665.2023.2276468

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Drawing from network externalities perspective in the Economics literature, this study investigates the antecedents of trust and users' continuance intention in the context of hybrid online travel platforms (HOTPs). Data were obtained by surveying 489 users of HOTPs in China. The empirical results based on the PLS-SEM model showed that indirect and direct network externalities positively influence functional quality and hedonic quality respectively. Furthermore, both functional quality and hedonic quality of HOTPs positively affect users' trust, which in turn positively affects users' continuance intention and negatively affects perceived risks.

引用

页码：808 / 826

页数：19