Digital billboards: A growing opportunity for the display business

Advances in display technology have allowed large-area displays to influence the growth of the digital advertising industry. Digital billboards, which uses light-emitting diodes (LEDs), provides flexible and immediate broadcast advertising through Internet or e-mail. These billboards formats advertisings as static JPGs that are sent to signs through a high-speed Internet connection and scheduled with user-friendly software. Digital revolution has enabled users to see messages that are time- and date-specific and are designed to deliver immediate response. The advances of the display technology have also allowed advertisers to test messages for timing and impact, and then tweak their billboard messages for maximum return in investment (ROI). Adertisers have equipped their billboards with a chip reader that recognizes the signs of the company.