The Path of Integrating Curriculum Civics into Advertising Design Teaching in Higher Vocational Colleges and Universities Based on Big Data Analysis

In order to cultivate advertising design applied talents, this paper firstly combs through the status quo of the current teaching system of advertising design and designs the model of advertising design teaching system under the concept of curriculum ideology and political education. Secondly, on the basis of the classical division clustering algorithm, by adding a fuzzy set, fuzzy clustering and fuzzy center of mass and explaining the importance of distance, a weighted fuzzy clustering teaching quality evaluation model based on big data analysis is designed. In the end, the teaching model was employed to evaluate the clustering of teaching quality by accumulating educational data. The percentage of excellent teaching quality in the clustering results is about 0.35, the smallest average percentage is failing and average, which are 0.12 and 0.11, respectively, and the highest average weight is the teacher’s professional knowledge and the student’s learning achievement, which are 0.12 and 0.125, respectively. © 2023 Yinghong Tao, published by Sciendo.