Optimal advertising and retail pricing in a durable goods supply chain

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作者
Xiong, Xin-Sheng [1 ]
Zhao, Yong [1 ]
机构
[1] Department of Systems Science and Engineering, School of Automation, Huazhong University of Science and Technology, Wuhan 430074, China
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Sales;
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页码:1425 / 1430
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