Research on behavioral targeted advertising in mobile Internet

被引:0
|
作者
Liu, Jian-Yi [1 ]
Wang, Cong [2 ]
Zhang, Ru [1 ]
Zhao, Xin-Yi [1 ]
机构
[1] School of Computer, Beijing University of Posts and Telecommunications, Beijing 100876, China
[2] School of Software Engineering, Beijing University of Posts and Telecommunications, Beijing 100876, China
关键词
Marketing;
D O I
10.1016/S1005-8885(14)60520-3
中图分类号
学科分类号
摘要
引用
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页码:1 / 5
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