Software licensing strategy

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Struct Eng | 2007年 / 21卷 / 21-22期
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Computer software - Cost effectiveness - Managers - Mathematical models - Online systems - Personnel training;
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摘要
Patrik Durvik, Autodesk Subscriptions manager, Northern Europe, has offered his views on the significant advantages offered by the software licensing strategy. The software licensing, known as the subscription-based model, provides business, particularly larger enterprises, with the reassurance that inevitably comes from a carefully planned and structured approach to budgeting. The arrangement gives the subscriber access to the most advanced software, predictable costs, and increased bargaining power. Autodesk provides extended license terms, which allow use of previous versions of software on the same PC. The flexibility offered by the subscription model is one of its most frequently cited benefits, while others include online training and support programs, which offer practical help to improve productivity. Autodesk also offers direct web support, supplying fast, personalized answers to technical questions and saves user time by keeping track of their support records for them.
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