Relationship between brand demand price elasticity and other market performance measures: An empirical research on chinese mobile phone industry

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作者
Yu, Ming-Yang [1 ]
Gao, Fang [2 ]
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[1] Antai College of Economics and Management, Shanghai Jiaotong University, Shanghai 200052, China
[2] School of Communication, East China Normal University, Shanghai 200062, China
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页码:1394 / 1397
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